Located firmly within San Francisco's Castro district, 2362 Market Street is steeped in city history. Here, Catch makes its mark in a storefront registered as an official city landmark that originally housed the burgeoning NAMES Project, which famously organized the creation of the AIDS Memorial Quilt, founded by Harvey' Milk's friend and contemporary Cleve Jones.. The history remains with the building, but Catch aims to create a new legacy while honoring the spirit of creativity and expression rooted in its surroundings. The location was also once home to where Milk opened his first camera shop. In fact, just behind the Catch banner stands the old Kodak billboard that once drew the public to the legendary storefront.